Well Michelle Adams of Domino fame has decided to trade in her J.Crew all black mourning outfit and start an internet Magazine called Lonny. Here is an excerpt about her new venture.
From Danielle Dziadon,
With the economy failing and print magazines folding, Michelle Adams decided her best option was to start her own online magazine. Adams collaborated with friend and professional photographer Patrick Cline to create Lonny, slated to launch October 1.
The name Lonny stems from Adams’ New York roots and Cline’s London hometown.
Having worked for defunct Domino magazine for nearly a year and a half, Adams knew a market existed for people seeking affordable decorating tips, ideas and products.
“This came from a passion for design, a passion for photography and a passion for keeping the industry alive,” Adams said. “What started out as a pretty simple project has kind of just exploded.”
With interior design-focused publications dying and the Internet exploding with design blogs, Adams is optimistic the online-only magazine format will flourish.
“There is no limit or page restrictions on what we are producing. We can have a 29-page story if we want and nobody is here to stop us” Adams said. “While I was at Domino we had all of these great pictures that never saw the light of day because there wasn’t enough space. Now we can show you all of those photos and you can really see how somebody lives.”
Adams is not trying to replace Domino but admits it was her inspiration. She says the magazine will always have a special place in her heart. “Domino took the snobbery out of design and let people know that it is OK to shop at IKEA. That is the same idea we have at Lonny.”
We here at Design and Deliver can't wait for the October 1st launch!